Rampaging through the annals of our planet at a million miles an hour to buy things, take things, commandeer things that mean nothing even as they are possessed by maddened ranks of mutually competing humans, the world is desperate to reduce the heat of the greed, the hurt of the speed. People have threaded the disharmonic aberration of falsehood into the tapestry of our collective lives, mangling that picture to such an extent that the human condition can no longer discern that which is empirically good from that which is fundamentally bad and they are sickened by information tsunamis and are collectively and contradictorily screaming for the noise to stop. We have no choice but to sit up and take serious notice. We are a team of young techno-creatives, designers and marketers who are the inheritors of a mess that was created by our fathers and forefathers. We have seen the damage the advertising mantras of the industrial age has wreaked upon the collective reasoning ability of the peoples of this world. We have no great plans for the civilized world because the civilized world has no great plan for itself and we are not foolish enough to believe we are the ones to solve it. Instead, we control what we can and what we can control is our approach to marketing and the uniquely innovative grammar and structures we have created from our own analysis of situations and unpacking of scenarios that will help our clients reimagine their products are services as the world makes the choice at this most momentous of junctures to step into the age of selflessness, care and concern for everything that moves within this planet we call home. We do not do this with aggression or force. Instead, we do it through peace and empathy.
Looking at the pillars we stand on and the drivers that propel us, one might be forgiven for thinking that a team such as ours does not belong in marketing and advertising. Indeed! We would have been an irrelevant joke during the age of industry. This is no longer the age of industry despite desperate attempts to claim it is so by those who have made fat through its improprieties.
Let us therefore step back and take a closer look at these in the context of marketing. Crucially, Olive understood that truth never needs to be marketed. It stands on its own and can only be promoted. Supportively, olive realized that the reason for aggression and competition was due to the fundamental fallacy of life systems and the goods and services that resulted from those lies. We do not have to look far to understand that few of them have ever managed to withstand the test of time and most have gone regularly into dustbins, garbage dumps and landfills, merely serving as evidence of the negatives of the marketed wastefulness of the linear economy that has brought about the present world of alarm, fear and conflict.
We differ because we know that if we continue with this insanity, there will be no requirement for either goods or services because human beings would have ceased to exist. That is why we re-examined the models of mainstream marketing and advertising with a brutally unforgiving eye and found them lacking in quality and wanting in integrity. Without quality and integrity, such models have no place in the emerging world of sustainability. Therefore, we changed it.