People have real needs, aspirations and goals based on their life realities. Marketing so far has created artificial needs through various instruments that manipulate doubt, fear and worry on one side and greed, ego and self-aggrandization on the other. Such techniques are no longer that valid. People are no longer that stupid. The world is no longer that myopic. If you want to market high quality, durable, sustainable goods and services that fill real needs come to us. If you want to stay with the methods of a dying age of industry, go to others. For advertising to succeed in the future, it will have to be based on provables rather than questionables, movements rather than campaigns, product ownership rather than product pressure.